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Diaspora & Pre-Export Strategy

Build in Jamaica. Test with the Diaspora.

From global retail leadership to diaspora-powered ecosystem building, with education and strategic guidance to help Jamaican-owned beauty and wellness MSMEs grow locally, partner with diaspora networks, and validate products through direct-to-consumer and independent retail channels before export.

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Education & Ecosystem Building

New York · Kingston

Kemoy KayanDiaspora Strategy
Increasing diaspora spend
for Jamaican-owned brands

Ecosystem Alignment

Built to collaborate with Jamaica's MSME support network.

This venture is designed to complement, not compete with, the work of agencies and associations advancing Jamaican enterprise. Partnerships with entities like JBDC, JAMPRO, Jamaica SBA, and JMEA help MSMEs access education, pre-export readiness, and diaspora market pathways.

  • Jamaica Business Development Corporation (JBDC)
  • Jamaica Promotions Corporation (JAMPRO)
  • Small Business Association of Jamaica (SBAJ)
  • Jamaica Manufacturers and Exporters Association (JMEA)

Logos sourced from official partner websites. Formal partnership endorsements may be added as collaborations are confirmed.

Kemoy Kayan
About Kemoy

From global retail leadership to diaspora-powered ecosystem building.

Kemoy spent years leading, coaching, and hiring top-performing teams for global beauty and wellness brands. That experience informs how she teaches MSMEs to understand customers, design better experiences, and build sustainable demand.

Through this venture, she focuses on education and ecosystem building for Jamaican-owned beauty and wellness brands: helping founders build locally, develop pre-export readiness, and create strategic pathways to test products with diaspora partners through DTC and independent retail channels.

Born in the Bronx to Jamaican immigrants and based in Brooklyn, Kemoy is especially passionate about increasing diaspora spend to accelerate Jamaican-owned brands and economic development across Caribbean communities.

Selected brand experience

  • Sephora
  • Bath & Body Works
  • Victoria's Secret
  • Casper
  • Jamaica International Beauty Expo
  • Coty Fragrances
Thought Leadership

Pre-export strategy from global retail to diaspora commerce.

Kemoy brings years of leadership and coaching experience from Sephora, Bath & Body Works, Victoria's Secret, and other global beauty brands, now focused on helping Jamaican MSMEs build locally, partner with diaspora networks, and prepare for export.

More long-form content is in development. Follow along on LinkedIn for frameworks and launch notes in the meantime.

Kemoy Kayan speaking about customer experience and diaspora strategy
From the archives. More writing coming soon.

Strengthening Customer Connections

Kemoy's early writing on customer experience remains foundational. Clarity about your customer at every level of the organization is the first step toward building brands that diaspora audiences trust and return to.

Where to follow along

  • 01Blog & long-form articles on pre-export strategy
  • 02Substack essays for diaspora founders and MSMEs
  • 03LinkedIn thought leadership and community dialogue
  • 04Bi-monthly email newsletter with actionable frameworks
  • 05Video content on market validation and ecosystem building
Focus Areas

Education-first pathways for MSMEs and diaspora partners.

Focused on pre-export strategy and ecosystem building, not retail placement. Helping Jamaican beauty and wellness brands build locally and test with diaspora-owned DTC and independent retail channels.

01

Thought Leadership

Blog, Substack, LinkedIn, bi-monthly newsletter, and video content on pre-export strategy, diaspora market access, and MSME growth.

Read Insights
02

Speaking & Panels

Keynotes and panel conversations on diaspora commerce, pre-export readiness, and building beauty & wellness ecosystems in Jamaica.

Connect to Inquire
03

1:1 Consulting

Focused strategy sessions for founders and diaspora partners mapping local build-out, product validation, and go-to-market pathways.

Connect to Discuss
04

Training

Virtual and live workshops on customer understanding, pre-export planning, and diaspora partnership models for MSME teams.

Express Interest
05

Digital Products

Guides, frameworks, and tools, including the Diaspora / Pre-Export Readiness Checklist, to support self-paced learning.

Preview Checklist
Checklist In Development

Diaspora / Pre-Export Readiness Checklist.

Kemoy is shaping this practical guide for Jamaican beauty and wellness MSMEs and diaspora partners now. It will help founders assess local readiness, validate product offerings, and build strategic pathways before export.

Follow for Launch NotesEmail delivery will be added once the newsletter platform is selected.

No download gate until the guide and email provider are ready.

Pre-Export · 2026

Diaspora Readiness Checklist

Build locally. Test with diaspora. Prepare for export.

Kemoy Kayan
Community Voices

Trusted by leaders across retail, beauty, and Caribbean enterprise.

Kemoy knows what outstanding retail leadership is today and how to deliver results. Her insights are right on point.
RTRon ThurstonVP of Intermix Stores · Author of Retail Pride
She is rather generous with her extensive knowledge of retail. Her presentations are a highlight of the largest trade shows on beauty and wellness.
SBSuzette BrownFounder, Jamaica International Beauty Expo
Kemoy excels in environments that need leadership that drives results while fostering community, training, development, and coaching.
BCBeth Corinne K.Retail Operations and Administrative Executive
Kemoy has added value with her constructive criticism and feedback.
NMNicole McLaren CampbellFounder, Goal Accelerator Club
Kemoy's an active listener and challenges your thought process.
CSChavala SimonBeauty Retail Executive
01 / 05
Connect

Start a conversation.

Strategy conversations are available by inquiry for founders, diaspora partners, and ecosystem collaborators exploring pre-export readiness, partnerships, or speaking opportunities.

Calendar booking is coming soon. For now, connect directly on LinkedIn.

Connect on LinkedIn